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How adding cinema to the AV mix will maximise your campaign
Cinema’s role as a MAXIMISER ensures that brands are getting the most out of their media mix when its included. From reach, to attention, to shared viewing and cultural power – cinema can help brands maximise the impact their campaigns have. Browse our range of resources to help your brands maximise reach, attention, word of mouth and impact with cinema.
Nominations announced
The nominees have been announced for the 2024 Digital Cinema Media Awards, presented in partnership with Campaign! Back for their eighth year, the Awards honour and highlight the most outstanding big screen campaigns.
UK film schedule updates
Browse all the latest film calendar updates and changes.
Proving the value of cinema in your AV plan.
Developed in partnership with RSMB, the Institute of Practitioners in Advertising (IPA), and attention specialists Lumen, our new, pioneering AV Reach Maximiser Tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
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