| Date | |
|---|---|
| Author | Zoe Aresti |
Airbnb's 37 Degrees cinema campaign has won a MediaPost Creative Media Award. The split screen ad, entitled Double Feature, encouraged cinemagoers to curate their own narrative via bespoke bifocal 3D glasses as part of the brand's Live There campaign. The work was executed in the US, UK and Australia and won in the Creative category.
Digital Cinema Media (DCM) worked with Starcom, TBWA\Chiat\Day and Finch Australia to bring the campaign to cinemas.
To view the rest of the winners click here.