| Date | |
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| Author | Zoe Aresti |
Comparethemarket.com's meerkats bump into movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal.
The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com. The ad was launched exclusively to ITV during Coronation Street, which is also sponsored by Compare The Market, and will also appear on cinema.
Aleksandr and Sergei hit Schwarzenegger with their buggy, causing the former governor of California to spill his coffee and scream at the pair to "get out!"
The ad promotes the company's two-for-one cinema ticket offer, which will be available on Tuesdays and Wednesdays for one year.
The work was created by Matt Hynds and Liam Wilson and directed by Darren Walsh through Passion Pictures.
This article first appeared on Marketing Magazine.
Watch the ad below:
Read more about 'Meerkat Movies' here.