| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Codemasters, the developer and worldwide publisher of entertainment software is to advertise on cinema for the first time in three years to promote its new Flashpoint game.
The cinema only push, brokered by Digital Cinema Media (DCM) and starting in October will feature three different end trails to highlight the stores in which this game is to go on sale in.
Fleur Castell, head of marketing at DCM said: “Codemasters is using cinema so that it can target its key audience of 15-34 males more effectively than through other media, and drive awareness and increase sales of the game amongst this core audience”.
Media for the campaign was planned and bought by Target Media.