| Date | |
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| Author | DCM |
| Categories | News |
Europe's largest cinema chain, ODEON & UCI Cinemas Group, sped up its digital roll-out this week. The Group already operate 154 digital screens in the UK and plan to invest £35m in this country alone. The move to 100% digital projection is expected to be fully completed before the end of 2011. Other exhibitors such as Cineworld are expected to follow this digital roll-out.
Digital technology delivers significant benefits for consumers, exhibitors and studios delivering a range of benefits such as 3D programming and alternative content (such as opera, sports, ballet and concerts). Digital Cinema Media (DCM) can offer brands greater flexibility in scheduling trailers and advertising, shorter lead times and savings on digital delivery.
Jeremy Playle, Sales Director of DCM said today; "I am delighted full digital delivery has been brought forward. Our clients can be more reactive, spontaneous and creative."