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| Author | Zoe Aresti |
The annual D&AD Professional Awards took place last week to celebrate creative talent in the industry.
Regarded as a major event in the world of design and advertising, all winners found out what kind of Pencil they had been awarded. Five kinds of awards are given out, the Wood, Graphite, Yellow, White Pencils and the coveted Black Pencil, in various categories ranging from spatial design to book design and art direction.
The Black Pencil is given for ‘outstanding’ work and usually only one or two are given out each year. This year five Black Pencils were awarded, with the Judges awarding a record total of 848 Pencils.
This year, Digital Cinema Media (DCM) sponsored the Branded Film Content and Entertainment Categories as part of the ongoing ‘Inspired by Film’ partnership between D&AD and DCM.
There were 47 winners in the DCM sponsored Branded Film Content and Entertainment Categories, with seven Yellow Pencil winners, including work from all over the world.
Click here to find out more about the D&AD Professional Awards 2015.