| Date | |
|---|---|
| Author | DCM |
| Categories | News |
Digital Cinema Media (DCM), the market leader in cinema advertising, is pleased to announce today the appointment of Martin Bowley as Managing Director. His new position will take effect from 1 February 2009.
Martin will be joining the company from PlayPhone, where he headed up the mobile digital entertainment company as CEO and was responsible for driving the firm’s expansion into new and emerging markets. Martin has a wealth of senior executive experience in the media and communications sector which will be relevant and important to drive business forward at the newly formed DCM, a joint venture between leading cinema brands Cineworld and ODEON.
Having spent a significant part of his career as Board Director at Carlton TV, Martin is familiar with the background of the company and has extensive knowledge of the industry. In his role at Carlton TV, Martin was responsible for the digital, online and interactive television directions and handled the post-acquisition integration and the creation of Carlton Screen Advertising.
Martin Bowley comments: “Cinema continues to be an increasingly powerful medium with cinema admissions increasing*, and despite the tough economic climate we’re seeing a boost in advertising spend. As the market leader, we can offer brands great opportunities to reach their audiences both on- and off-screen. Furthermore, with the arrival of the digital revolution, and the growth of digital screens, these opportunities will become more effective and innovative than ever before. I’m delighted to be joining DCM and driving it forward at such an exciting time.”
*October admissions reached 13.0 million, an increase of 7.3% year on year according to figures from the Cinema Advertising Association.
DCM recently unveiled its new identity and the company’s logo which has been designed to reflect DCM’s commitment to innovative and cutting-edge cinema advertising opportunities.