| Date | |
|---|---|
| Author | Zoe Aresti |
Digital Cinema Media (DCM) has announced the promotion of Zoe Jones to Marketing and Insight Director.
Zoe joined DCM in October 2012 and has since been responsible for shaping brand messaging and marketing for DCM. Already a key advocate for the company and the cinema industry, Zoe will lead the newly joined Marketing and Insight teams to underline the importance of the cinemagoing audiences, how brands can inform customers’ decisions, as well as how we take key insights to market.
Commenting on the promotion, Karen Stacey, DCM’s CEO, said: “Zoe is an extremely talented marketeer who has repositioned DCM and cinema over the last three years. She is an exceptional leader who I know will successfully showcase insight and marketing to drive further awareness and understanding of the strengths of cinema advertising.”
Zoe Jones, DCM’s Marketing and Insight Director, added: “I have had an amazing three years at DCM as Marketing Director. I am delighted with this promotion and feel really excited about combining the Marketing and Insight teams and working closely with Karen and the leadership team at DCM to drive the business forward.”
Read how the news was covered by Campaign Magazine.