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CineEurope, the longest running European trade show and convention for the cinema industry, takes place next week (11-14 June) in Barcelona.
Digital Cinema Media (DCM) will be present and is hosting a panel session New Developments in Screen Advertising.
Moderated by DCM’s CEO Karen Stacey, the panel features an all-star cast, including:
- Francis Cheang, AV Trading Director of Publicis Media
- Hoss Ghonouie, Director of Marketing of Everyman Cinemas
- Jean Reddan, Head of Marketing and Communications (Wealth and Retail) of Lloyds Banks
- Stefan Kuhlow, CEO of Werbe Weischer GmbH
The session takes place on Tuesday 12 June at 16:00 in the Exhibition Hall and will look at some of the ways that changes, including digital conversion, have impacted the sector and on the customer experience. It will also ask media agencies and brands how they now view cinema as an advertising platform – what it does well and what it could do better.
Find out more here: http://www.filmexpos.com/cineeurope/.
The Event Cinema Association at CineEurope
The Event Cinema Association (ECA) has also unveiled its full line-up of appearances at this year’s CineEurope. The ECA is a non-profit organisation who work to raise the profile of the Event Cinema industry and to support and promote the work of its members.
The ECA’s first appearance of the week will be its CineEurope Focus Session on Wednesday 13 June at 13:45-14:45.
Entitled Jump-Starting Event Cinema, the panel will explore what steps are needed to grow this promising category further, with a view to increasing cinema audiences generally. It will look specifically at what types of events beyond the arts appeal to younger audiences and families; how technology might help engage with new customer groups; and whether the industry is doing all it can to involve brand partners to create more awareness around the category. The panel will be moderated by Patrick Von Sychowski, Editor of Celluloid Junkie.
The ECA Showcase will be the organisation’s second appearance at CineEurope and takes place from 11-14 June in Seminar Room M211.
The showcase will include learning zones, discussion panels on key topics affecting the industry, new technology and product launches, and networking & meeting opportunities. The full daily schedule will be released soon.