Focus On The Inbetweeners 2

The first Inbetweeners film saw the hit TV show transfer onto the big screen, successfully providing its core fans with another installment of the British comedy, whilst creating new ones along the way. With the first film being one of the surprise blockbusters of the 21st century, grossing £45m at the UK box office, The Inbetweeners 2 is destined for similar success.

The upcoming film follows the gang as they unite in Australia, where Will, Neil and Simon head out to join their friend Jay following his promise of sun, sea and sex in the land of Oz. Whilst the plot has remained relatively under wraps by creators Iain Morris and Damon Beesley, the newly released trailer has only heightened the buzz surrounding the film scheduled for release on 6 August.

The Inbetweeners 2 is set to be a hit with the hard to reach 18-34 year old, male market. These Die-Hard Cine-Fans visit in groups of an average of 3.3 attendees, and are known for their post cinema drinking activities. This audience are early adopters to new products and brands, and are highly influential upon their peers.