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May the 4th be with you! Today is the day sci-fi fans have unofficially christened 'Star Wars Day' and is celebrated by movie lovers worldwide as the de-facto Jedi Christmas, named for the traditional greeting of the Jedi Order, ‘May the Force be with you’.
From cosplaying and movie marathons, to brand tie-ins and social media competitions, for 24 hours the world goes Star Wars-crazy and the success and quality of the newest movies has only increased this Jedimania.
Star Wars is one of the most loved franchises worldwide, with the most recent instalment in the saga, Star Wars: The Last Jedi, grossing £82m in the UK alone.
The previous instalment, Star Wars: The Force Awakens, is the holder of the biggest box office opening weekend of all time - a feat that even the gargantuan Avengers: Infinity War could not topple.
Arguably the most loved of all Star Wars characters is Han Solo, which is why it is unsurprising that he is starring in his own solo adventure this year, as part of the Biggest Q2 Ever.
Released in just a few short weeks on 24 May, Solo: A Star Wars Story, reveals the exciting origins of Han Solo, his first meeting with his lifelong co-pilot Chewbacca and his first adventures in the fastest ship in the galaxy, the Millennium Falcon. The movie will have its world premiere at the Cannes Film Festival on 15 May.
Will Solo be able to claim The Force Awakens’ box office crown? All of the signs point to another smash hit from Disney and there is no reason why Solo can’t be the biggest Star Wars movie of them all
Star Wars fever looks to be in full force and today is the pinnacle of it all. With premium spots still available, now is the perfect time to get involved in the most beloved franchise in all of cinema.
Speak to your DCM rep for more information.