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| Author | Zoe Aresti |
Paddington was the surprise hit of 2014, charming the nation with its heartwarming modern take on the iconic children’s character.
But what details can Paddington’s co-stars spill on Autumn’s most hotly anticipated sequel, Paddington 2?
Hugh Bonneville, Madeleine Harris and Sam Joslin are in the hot seat to tell us why we should be just as excited to see the adventures of our furry friend as we were three years ago.
Paddington is at the heart of Marks & Spencer’s recently unveiled Christmas campaign. Launched during the Pride of Britain Awards on ITV, the campaign will run in the gold spot before Paddington 2 screenings in a collaboration between M&S, Mindshare and DCM.
Speaking to Marketing Week, M&S’s marketing boss Patrick Bousquet-Chavanne said of the campaign: “We have to break through that mood of the nation, which is why the campaign plays into something much warmer and more heartfelt. As we see every year, people do want a break, a little bit, from reality and this is what the campaign is supposed to provide them with”.
Paddington 2 is in cinemas nationwide on 10 November 2017.
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