River Island made its big screen debut with the brand’s first ever cinema advertisement scheduled around the release of Twilight: Breaking Dawn Part 2 on November 16th.
The 30” ad, featuring lots of cars and attention grabbing clothes was filmed at the iconic Pinewood Studios to showcase star pieces and trends of the season, bringing the fashion retailer’s autumn/winter collection to life. River Island worked with a world class team for the shoot, including director Jacob Sutton, who has worked for the likes of Burberry and Stella McCartney, as well as model Eniko Mihalik who has starred in campaigns for Gucci, Ralph Lauren and Givenchy.
Mary McClenahan, Offline Marketing Manager, says: "You see our stylish River Island boy and girl escaping from their car in a traffic jam. The setting is really atmospheric and the product looks fantastic - we think the film will look amazing on the big screen."
[embed width=550]http://www.youtube.com/watch?v=LkdI3r8SvQo[/embed]