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| Author | Tom Linay |
Avengers: Endgame may be on its way out of cinemas, but 42 16-34 male TVRs later it’s fair to say it was something of a phenomenon. As phase 3 of the Marvel Cinematic Universe draws to a close, there’s still one more major film to be released before we enter phase four and we have less than four weeks to wait.
Anyone who has seen the trailer for Spider-Man: Far From Home will know just how heavily it references the events of Avengers: Endgame, and with Spider-Man looking like becoming an even more integral part of the MCU in phase four, Far From Home feels something like a sequel to Avengers: Endgame.
Shortly after the events of Avengers: Endgame, Peter Parker, who is mourning the death of a close friend, goes on a school trip to Europe with his classmates. While abroad, he is recruited by Nick Fury to team up with Quentin Beck, also known as Mysterio, a master of trickery and illusion to battle the Elementals. Jake Gyllenhaal makes his MCU debut as Mysterio, and Gyllenhaal is always a good addition to any cast list.
It goes without saying, that Far From Home is set to be another huge box office hit for Marvel and we’re forecasting 3.6m industry admissions, which equates to 13 16-34 male TVRs. In a week where the biggest British TV show, Britain’s Got Talent delivered 13 16-34 TVRs, cinema once again proves it can compete with the best TV has to offer.
It’s also worth highlighting that these figures are based on the performance of the excellent Spider-Man: Homecoming and since the release of that film in 2017, Spider-Man has experienced something of a moment. Last year the Spider-Man PS4 game became one of the biggest selling PS4 games of all-time, and then Spider-Man: Into The Spider-Verse was widely proclaimed as one of the best animated films of all-time, picking up an Oscar in the process.
Marvel’s sequels routinely debunk the ‘law of diminishing returns’ theory too. Looking at just the last three MCU sequels, Avengers: Endgame saw a 36% uplift on the admissions from Avengers: Infinity War, Ant-Man and the Wasp saw a 12% uplift on Ant-Man, while Thor: Ragnarok saw a huge 50% uplift from Thor: The Dark World. I could go on, but you get the picture.
As we look ahead to 2020, Marvel are still to officially confirm their phase four dates, but we’re expecting Black Widow’s debut solo film in April and the intriguing Eternals in November, with Angelina Jolie already confirmed to star. Endgame may have brought to a close the story for some of our favourite superheroes, but Marvel are just getting started and with anticipation and audience engagement with the MCU at an all-time high, Spider-Man: Far From Home is the next film to be rapturously received by one of the most loyal fanbases in cinema. Don’t miss the last chance to get involved with the next big Marvel blockbuster.