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| Author | Tom Linay |
THIS WAY UP returns next week, at a brand new venue - HOME in Manchester. The film exhibition innovation conference – which launched last year to great acclaim – returns with a packed two-day schedule. With over 60 speakers and 20 panels, workshops and labs it promises to be an ideas-filled couple of days that will inspire and enlighten, provoke and challenge. Kicking off on 2 December, passes are selling fast, so book yours now to avoid missing out.
With audience behaviour changing at an accelerating rate it’s more crucial than ever that film exhibitors come together to discuss the pressing issues, to hear about new models, new thinking and new opportunities and to meet each other to share our experiences.
The event will explore the following questions facing the sector;
- What can cinemas gain when they start thinking without walls?
- How will film exhibitors adopt and adapt to the seismic shift in audience behaviour?
- Do Cat Video Festivals mean the End Of Cinema As We Know It?
- Has cinema met its match in streaming, or are we discovering new and exciting ways to engage audiences and improve accessibility?
- What is the relationship between the critic and the exhibition sector?
- Are your expensive cakes alienating your audience?
- With the Rise of Live, is the original purpose of cinemas – to show films – being lost as audiences demand novelty and gimmickry?
Proceedings kick off with three speakers who’ll share their unique perspectives with TWU delegates:
Nick North (Director of Audiences, BBC) will explore how rapid shifts in delivery are changing the way audiences discover and consume content in Audiences 2.0.
Marianne Maxwell (Producer, National Theatre of Scotland) will ask what cinemas can gain when they start thinking Without Walls?
Anna Higgs (Executive Producer, High-Rise, The Duke of Burgundy) will look at how experiments with day and date releasing can create new opportunities for audiences, filmmakers and cinemas.
Writer, broadcaster, critic and arts consultant, Gaylene Gould will act as conference MC.
Check out the full programme here.