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| Author | Zoe Aresti |
Musicals are back in a big way. La La Land, Beauty And The Beast and The Greatest Showman are three of the biggest films of recent years and we have two huge musicals on the horizon that are going to capture the hearts of the UK public.
Mamma Mia! Here We Go Again is a sequel to one of the biggest films of all time. ABBA are still as popular as ever and the West End musical is still going strong, it’s now the seventh longest running musical in West End history and with their first new music in decades due, 2018 is a huge year for the band.
Queen are one of the biggest bands to ever come out of the UK and Bohemian Rhapsody features some of their greatest music, while Rami Malek looks like inspired casting as Freddie Mercury.
Mamma Mia! Here We Go Again and Bohemian Rhapsody are set to be two of the biggest films of 2018, but which will be bigger?
Key Stats:
- The last three musical releases, La La Land, Beauty and The Beast and The Greatest Showman, have cumulatively grossed over £149m at the UK box office – on par with Marvel’s last three titles, Thor: Ragnarok, Black Panther and Avengers: Infinity War.
- Queen and ABBA’s greatest hits are the two biggest selling albums in UK history.
- When it was released in 2008, Mamma Mia overtook Titanic to become the biggest film in UK history.
- 69% pay extra for high quality products (118 index vs. average UK adult)
- 87% buy new clothes based on the quality of the product (110)
Source: TGI Q2 2018. Target: ABC1 adults, cinemagoers, & fans of musicals
Mamma Mia! Here We Go Again is released on 20 July and Bohemian Rhapsody hits cinemas on 24 October.
Both still have all premium spots available so plan your campaign today with DCM's online planner or speak to your DCM rep to get involved.
@DCM_cinema_news #thankyouforthemusic
Watch the latest trailer for Mamma Mia! Here We Go Again below:
Watch the offical trailer for Bohemian Rhapsody below: