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| Author | Zoe Aresti |
The UK Cinema Association (UKCA) has announced plans to partner with Showtime Analytics in a ground-breaking project intended to open up approaches around data analysis to its wider membership.
Following a well-received industry conference in February, which explored the role of data analytics in providing cinema operators with greater insight into their performance in terms of marketing, retail, film programming and pricing, the UKCA was approached by a number of its smaller operator members asking for support in accessing relevant services in this increasingly important area.
Consequently, the UKCA has now announced it will work with Showtime Analytics to begin developing a menu of services for interested operators in relevant areas.
The UKCA’s Chief Executive, Phil Clapp, commented: “Showtime Analytics have established a strong track record of delivery when it comes to data analytics in the cinema sector, and have already impressed with their understanding of the challenges presented by working with a diverse range of companies.
“This is a hugely exciting project for the Association and we look forward to welcoming more members on board as the potential benefits on offer from this work become increasingly apparent.”
Find out more about the partnership here.
