AV Reach Maximiser Shortlisted at the Digiday Awards Europe

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2025
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    Author Mia Blakeney

DCM's AV Reach Maximiser Tool has been shortlisted for Best Use of Technology at the Digiday Awards Europe 2025.

The Digiday Awards Europe recognise the companies, campaigns and technology modernizing European media and marketing. Many of this years finalists share a common theme of elevating user experiences to deliver more impactful technology and campaigns.

DCM's media-first AV Reach Maximiser Tool, developed in partnership with RSMB, the Institute of Practitioners in Advertising (IPA), and attention specialists Lumen, empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.

Also shortlisted in this category are:

  • DoubleVerify, HSBC & Kepler
  • How Virgin Atlantic Used Tech to Inspire and Drive Bookings
  • Precise TV, Generation Media & Panini – Womens Super League
  • DCM &Lumen Research - Optimising Cinema’s Role in the AV Mix
  • Sela x Newcastle United – Unsilence The Crowd
  • Teads Ad Manager - Better results for brands and the planet

Find out more and read the full shortlist.

Try DCM's AV Reach Maximiser tool for yourself.