Start With Cinema

All the key resources in one place that allow you to Start With Cinema.

Watch some of the latest updates from DCM

Planner Roundtable vox pops

We asked some industry leading strategists and planners if in this world cinema didn’t exist, why would you invent it?

Planner Roundtable vox pops

Cinema audience vox pops

We asked audiences for their thoughts on the cinemagoing experience.

Cinema audience vox pops

All eyes are on the big screen

A reminder of why we love the movies and how much cinema influences culture, makes you feel something and brings you closer to the people around you!

All eyes are on the big screen

Cinema Media Showcase

Cinema is a critical component within the wider media plan and can deliver value in ways other media channels can’t as effectively. These are the moments where we believe you should START WITH CINEMA.

This was the theme of the morning at our Upfronts Cinema Media Showcase hosted on 6 July at Odeon Luxe Leicester Square. We were joined by industry experts Chetan Murthy, Chief Strategy Officer at Bountiful Cow; Dan Plant, Chief Strategy Officer at Starcom and Vicky Fox FIPA, Chief Planning Officer at OMD UK for a panel discussion hosted by Matthew Hook of Hook Strategy, as well as Neil Marshall, Head of Theatrical Distribution and Local Acquisition at Warner Bros., for an exclusive Q&A with DCM's CEO Karen Stacey. Download the morning's deck here.

    Cinema Media Showcase

    When and why you should start with cinema

    Start With Cinema - New Product

    The rational evidence for why you should start with cinema when launching a NEW PRODUCT and need to build trust and buzz at speed.

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    Start With Cinema - New Campaign

    Why cinema delivers the audience, attention and right context critical when launching a NEW CAMPAIGN.

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    Start With Cinema - New Message

    How starting with cinema can help when brands are introducing NEW MESSAGES and looking to change deep-rooted assumptions.

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    Case studies

    All case studies

    Cultural moments start with cinema

    Cinema continues to be home of the greatest stories and an exciting slate over the next 12 months offers brands the chance to start campaigns with what will be some of the buzziest cultural moments in entertainment.

      Cultural Cinematic Moments