| Date | |
|---|---|
| Author | Mia Blakeney |
DCM's AV Reach Maximiser Tool has been shortlisted for The Adrian Edwards Award for Best Use of Datasets at the 2025 Adwanted Media Research Awards.
Developed in partnership with RSMB, the Institute of Practitioners in Advertising (IPA), and attention specialists Lumen, DCM's AV Reach Maximiser is a pioneering tool which empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
Shortlisted alongside DCM for this award are:
- Bauer and the7stars - Think National; Act Local
- Radiocentre - Listen Up! How to Create Audio Advertising that Stirs the Passions and Drives Business Profits
- the7stars - the7stars Atlas - Regional Testing with 99.9% Accuracy
- Thinkbox & Ebiquity, EssenceMediacom, Gain Theory, Mindshare, Wavemaker UK - Profit Ability 2
Now in their 10th edition, the Adwanted Media Research Awards celebrate the businesses that best demonstrate the excellent work taking place in the media research industry. The winners of this years awards will be announced at a lunch ceremony at Banking Hall in London on Wednesday 5 March.