25/03/2015 by Zoe Aresti The Marriage of Cinema and Branded Content Digital Cinema Media (DCM) and D&AD reflect on their session at Advertising Week Europe and continue the conversation around how branded… Read more
25/03/2015 by Zoe Aresti Box Office: Family films score a Home run The Weekend Round-up Home opened in the top spot with an impressive £6m, which includes a hefty £2.6m in previews. The… Read more
22/03/2015 by Zoe Aresti Camelot chooses the power of cinema for integrated Mother’s Day tactical campaign Camelot, the UK National Lottery operator, launched a tactical cinema campaign with a two minute piece of creative that was shared last… Read more
20/03/2015 by Zoe Aresti Comparethemarket.com offers 2-for-1 cinema deal through ‘Meerkat Movies’ Today sees the launch of Meerkat Movies, a new customer rewards programme from comparethemarket.com. Developed in partnership with Cinema… Read more
18/03/2015 by Zoe Aresti An Introduction to Cinema Cinema advertising is constantly evolving, with the industry continually looking at innovative ways to connect brands and people in the unique… Read more
18/03/2015 by Zoe Aresti Box Office: The Marigold Hotel is still busy The Weekend Round-up The Second Best Exotic Marigold Hotel held on to the top spot for the third weekend in a row, falling 29% to… Read more
18/03/2015 by Zoe Aresti CineEurope 2015 CineEurope 2015 is fast approaching and will take place from 22 to 25 June at the Centre Convencions Internacional Barcelona (CCIB) in… Read more
18/03/2015 by Zoe Aresti Picturedrome Cinema in Bognor Regis set for expansion & Q&A with MD, Adam Cunard A third screen is set to be built at the Picturedrome Cinema in Bognor Regis after town councillors gave the go-ahead for another auditorium… Read more
