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How adding cinema to the AV mix will maximise your campaign
Cinema’s role as a MAXIMISER ensures that brands are getting the most out of their media mix when its included. From reach, to attention, to shared viewing and cultural power – cinema can help brands maximise the impact their campaigns have. Browse our range of resources to help your brands maximise reach, attention, word of mouth and impact with cinema.
Winners announced!
We are excited to reveal the winners of the eighth annual Digital Cinema Media Awards, held in partnership with Campaign.
The Awards are a celebration of creativity, innovation and storytelling on the big screen, recognising the smart media planning, strategic thinking and talent behind the work.
UK film schedule updates
Browse all the latest film calendar updates and changes.
Proving the value of cinema in your AV plan.
Developed in partnership with RSMB, the Institute of Practitioners in Advertising (IPA), and attention specialists Lumen, our new, pioneering AV Reach Maximiser Tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
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