Planning

Cinemapper

The ability to plan tactically is vital to any campaign and DCM’s Cinemapper tool offers the opportunity to do just that. Winner of the Best Use of Data Sets category at the 2016 Mediatel Media Research Awards, Cinemapper is a proprietary proximity planning tool that gives brands the ability to run national campaigns with a local spin across the UK.

The tool hosts details on thousands of retail locations, so we can place your ad where your clients do business. It also holds demographic data, so brands can locate their ideal customers and target them more accurately.

Our system

Retail Locations

Cinemapper enables us to map our cinemas against our clients’ retailers and stockists. With 98 per cent of cinemas within one mile of a retail location, Cinemapper helps demonstrate cinema’s ability to drive audiences through the purchase funnel due to its proximity to point of purchase.
End Frames

Our proprietary planning tool also allows us to provide innovative propositions to brands, such as putting a 5” geographically-specific end frame at the end of an ad to give a national campaign a local edge. Having had success with numerous brands ranging from MINI to Pizza Hut, end frames continue to go from strength to strength and provide advertisers with that increasingly elusive relevant message that they take notice of.