Marketing

London (Hybrid-working)

Head of Marketing & Communications

To drive the communications function to strengthen our reputation, maximise profile and market share for DCM. This includes the execution of DCM’s public relations and communications strategy across all owned and earned channels.

Brave, Expert, Spirited and Thoughtful – the values that DCM lives by.

At least five years’ experience in public relations, developing and maintaining important relationships with media professionals, finding press opportunities and leveraging brand stories across the media and advertising industry. You should be equipped with great communication skills and exemplary storytelling abilities.

Responsible for building and maintaining media relationships, crafting compelling narratives, and ensuring consistent brand messaging across multiple channels. You will collaborate closely with internal teams, stakeholders, and clients to create a robust communication strategy that highlights our unique offerings and connects with our target audiences. Additionally, you will develop and manage our award entry strategy, ensuring that our work and people gain recognition within the industry.

Your reputation to be outstanding, for you to be an all-round player in the marketing team, and for you to create highly productive relationships internally and externally that result in business class communications projects.

Provide you with a challenging and inspiring role where you can make a difference to the perception and reputation of a medium.

Competitive salaries, market leading bonus structures, flexible support and training, unlimited cinema trips and a collaborative and fun company culture. DCM has been recognised as a Best Place to Work by Campaign Magazine for the last six years.

Strategy and Planning:
− Work closely with the Head of Marketing & Communications on the evolution/guardianship of the DCM Vision, Values and key messages both internally and externally.
− Work with the Head of Marketing & Communications to integrate communications into the wider marketing strategy and establish benchmarks to review the implementation of the communications plan.
− Lead development and implementation of annual PR strategy aligned with business goals to boost brand visibility and maximise profile and reputation.

PR and Communications:
− Identify opportunities for proactive media coverage and positioning to elevate our brand.
− Build and maintain strong relationships with key journalists, media outlets, influencers, and industry contacts across the UK.
− Manage and coordinate media requests and outreach to secure high-quality media coverage.
− Create engaging press releases, articles, case studies, and other PR content to showcase the company’s work and impact.
− Oversee Marketing & Communications Executive to ensure PR initiatives are amplified across digital platforms, with a focus on social media and content marketing.
− Identify and support relevant industry events, sponsorships, and awards to enhance brand positioning and networking opportunities.
− Process, monitor and communicate PR reports on a quarterly basis.
− Champion a consistent tone of voice and use of shared key messages across organisation on assigned projects.

Award entries:
− Develop and execute a targeted award entry strategy to maximize recognition in relevant industry awards.
− Work with internal teams to identify award-worthy projects and craft compelling submissions that highlight our successes and innovations.
− Manage award timelines, entry requirements, and post-award media opportunities to maximize impact.

Team management:
− Responsible for managing and ensuring the positive development of the Marketing & Communications Executive.
− Develop profitable internal relationships with colleagues across the organisation to identify areas for innovation and effective cross-team working.
− Ensure consistently high service standards are delivered to internal customers, further develop relationships with the leadership team and ensure all marketing opportunities are maximised and communicated internally.

− 5+ years of experience in PR, communications, or media relations, preferably within the Advertising, marketing and media industry.
− Established relationships with UK media and advertising trade press contacts.
− Curious and passionate, especially about effective communication.
− Thorough knowledge of current industry trends.
− Excellent written and verbal communication skills.
− Confident communicator who can build strong internal and external relationships.
− Values simplicity and clarity in communication.
− Experience of selling-in ideas and concepts to groups of people.

− Pioneering in their outlook and happy to challenge and refine current business practices to improve performance.
− Energetic, good fun, personable and confident. Someone who truly represents the face of DCM and has the ability to use their enthusiasm to engage others both internally and externally.
− Self-motivated and works happily under their own steam.
− Relishes hunting down and securing a story.
− Never fearful of a blank page...
− Focused on delivering tangible results but with a creative flair.
− Someone with a strong desire to grow and develop themselves and the role.
− A pro-active self-starter with a passion for high standards.
− A team player who’s happy to take the lead in a collaborative way.
− Loves advertising and media.

£42-45k

Commercial & Trading

London

Head of Strategy & Insight

The key objective of this role is to work closely with the DCM sales team creating quality, persuasive insight storytelling that helps prove to brands cinema’s unique value as part of AV schedules and helps DCM generate revenue.

- Interrogate insight tools – e.g., TGI, Touchpoints, FAME, Ad Intel, Aston (DCM’s internal planning system), Cinemapper (DCM’s internal proximity planning tool) – to provide compelling commercially driven insight for the Sales Team and customers.
- Develop strong relationships with Sales Team (specifically at Exec and Manager level) to ensure Insight deliverables are enhancing agency/client relationships and driving the business forward.
- Foster relationships with key agency contacts on priority accounts and provide proactive, compelling insight-led cinema collateral to help stimulate briefs and revenue growth.
- Performing more complex analysis of the industry data sources we have access to when required to support the Sales Team.
- As an expert in the business deliver insight training and support the Sales Team to ensure knowledge levels are high and they become more self-sufficient on the available tools.
- Ownership of ensuring Insight-created sales assets, DCM website and marketing communications (e.g., Audience Insights) contain the latest information and data, and that the collateral is used to its best advantage to maximise revenue.
- Ownership of brand uplift studies – taking responsibility and accountability for the whole process from commission, project and stakeholder management to client debrief, with the goal of maximising the value of the projects to the business.
- Write case studies of successful ad effectiveness projects that can help promote cinema’s effectiveness within the AV mix – and work with the sales team to ensure these are disseminated to relevant target clients.
- Ownership key cinema industry insight projects (e.g., CAA Film Monitor, FAME, IPA TouchPoints Channel Planner data delivery) as allocated by Head of Strategy & Insight, and to include agency liaison, data quality controls, and dissemination internally and with key partners.
- Deputise for the Content Business Director when required at Content Update meetings, leading by example by producing insightful and commercially focused information for the Sales Team to utilise.
- Providing support to the Head of Strategy & Insight on major annual insight projects that are designed to answer business needs and strategic objectives and be a key member of the presenting team post-launch to agencies and clients.
- Bring ideas to, and work alongside the Head of Strategy & Insight and Content Business Director, to think strategically and create insight-led narratives for key releases across the year to maximise revenue taken in blockbuster releases.
- Communicate and present insights confidently at internal and external events, acting as an expert brand ambassador.
- Confidently understand research methodology, potential issues and identify solutions independently and know when to escalate to Head of Strategy & Insight.
- Keeping up to date on industry and societal trends, stories and events in the marketplace and sharing within the Commercial & Trading team, and the wider business as relevant.
- Build out an external network and absorb knowledge from other organisations to bring learnings and best practice from them back into the business.

- Expert understanding (and experience) of the wider UK advertising and media market.
- A strong understanding of quantitative research and questionnaire design.
- Commercially driven in how you approach insight storytelling.
- Exceptionally numerate and articulate with the ability to problem solve, analyse, interpret, and present data creatively.
- A natural inquisitiveness & curiosity that drives you to ask ‘why’ and interrogate briefs and the way we work.
- Display strategic thinking in how you translate complex data into clear, actionable insights for both internal and external audiences.
- Exceptional presentation and storytelling skills, with the ability to construct a clear insight-led narrative and present complex data in a concise, clear & visually appealing way.
- High attention to detail is expected.
- Self-motivation and proactivity - taking ownership of your work, taking the initiative (e.g., knowing when it is time to get stuff done) and responsibility for your decisions.
- Excellent project management skills and the ability to prioritise and manage multiple projects, with precision, accountability and meeting set deadlines.
- Cultivate robust relationships with other internal teams and clients, providing expert advice and support.
- Confident communicator who can present to, and influence, people at all levels internally and externally.
- Excellent Microsoft Office skills – particularly Excel and PowerPoint.
- Extensive experience using Crosstab software (Telmar) and an advanced user of research tools including TGI, Touchpoints, and Nielsen AdIntel.

- Enthusiastic self-starter who is always striving to learn, develop and improve the standard of their work.
- An analytical thinker with a curious mind.
- Open, consultative team player who is also able to use their own initiative and work independently.
- Have a flexible approach and the ability to prioritise effectively while working in a fast-paced environment.
- Able to communicate persuasively, build relationships and influence people at all levels.
- A passion for film is not essential but an enthusiasm for what cinema can deliver for advertisers is.

Some experience at Insight Manager level, or have at least 3 years’ experience in a research/insight/planning exec role and be looking to step up to take on more responsibility.

£40-45k