Our audiences
In Great Britain, 77% of the population are cinemagoers who set aside quality time to to indulge their passion for film in a premium environment where they can give their fullest attention. Cinema advertising allows you to efficiently target and extend campaign cover against hard-to-reach audiences such as 16-34s, ABC1 adults and dual-viewing families. Cinema is particularly strong with youth audiences - recent Kantar research has revealed that cinema ranks as their most popular advertising format, with over half (59%) feeling ‘positive about it’ as an advertising channel.
16-34 adults are cinema's most passionate audience. They love the hype surrounding the biggest films, want to see blockbusters as early as possible to get in on the conversation and want to share the experience with friends and family. They love cinema and the unmissable, high-quality entertainment experience it provides.
Download audience profile:
Cinema remains a much-loved experience for the ABC1 audience as the place they can find the latest crowd-pleasing blockbusters and award season favourites. For brands, cinema is the perfect environment to engage this audience when they’re in a positive mindset, helping make your brand create the right impression and drive consideration of your product.
Download audience profile:
Cinema is a good value treat for the whole family – giving parents some much needed time out and the kids an entertaining film they’re keen to watch (with snacks!). You’ll most likely find families at the cinema on the weekend and particularly during school holidays when the biggest family-friendly titles are released, ideal for brands who want to reach the whole family together while they’re out and about.
Download audience profile:
16-34 men want to be the first to experience new releases. They are easily influenced by the hype and conversation surrounding the cinematic experience, taking advantage to experience shared moments with their friends and families. With a need to stay updated, they also want to buy the latest products and are more likely to pay attention and feel more positive towards adverts shown in the cinema compared to other media, making it a unique platform for this niche audience to build trust in your brands.
Download audience profile:
