4K Picture, Immersive Audio

Across the DCM estate we have a growing number of screens that are 4K projection and Immersive Audio enabled (including Dolby Atmos, DTS:X, Sony 360 Reality Audio etc), allowing us to expand the most premium format cinema experience in the advertising reel.

4K screens offer projection at four times the resolution of FullHD TV, enhancing the visual quality of your campaign. Whilst Immersive Audio enables you to develop your campaign with 3D sound technology using overhead speakers. All together this creates a more engaging experience for your audience.

2K Picture, 5.1 Surround Sound

DCPs created at DCM are mastered with a minimum 2K picture resolution and 5.1 Digital-Cinema Audio mix as standard, matching the minimal cinematic quality of films and trailers played out across our estate. Creative agencies must supply the visual assets for their campaign as a TIFF Image Sequence at either 24 or 25 frames per second, with the audio mixed at a theatrical studio set up to motion-picture industry standards such as ISO 2969 and ISO 22234. If your creative agency does not have a preferred sound studio which is set up to the recommended industry standards, then we have a list of recommended Sound Studios that we are more than happy to provide.

Localised End Frames

Using DCM's cinema proximity planning tool, you can run national campaigns with a local spin for every region, city, town or cinema across the UK via local end frame messaging. By mapping our cinemas against your retailers and stockists, Localised End Frames have the ability to drive audiences to your product, based on their proximity. Production lead times and costs are dependent on the size of the campaign and DCM’s involvement in creating the End frames.

If you are interested in adding a bespoke local feel to your cinema campaign, please get in contact with our Sales Team.

4DX - Extreme Cinema

Providing a revolutionary cinematic experience which stimulates all five senses, 4DX includes high tech motion seats and special elemental effects including wind, fog, lightning, bubbles, water, rain and even scents. These effects work in perfect synchronicity with the action unfolding on screen, creating the most unmissable and exhilarating cinema viewing experience yet.

Screen X - A 270° Viewing Experience

Screen X offers brands a 270 degree panoramic canvas with which to grab the attention of the cinema audience. Projecting on to both the standard cinema screen and two side screens, the audience is fully brought into the action. Providing an immersive experience, only available in cinema.

These cutting edge formats are only available across Cineworld sites.

If you are interested in giving your campaign this state-of-the-art touch, please get in contact with our DCM Studios Team.