Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing over 3,500 screens at over 500 sites for advertisers. DCM sells 81% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
69% OF GB ADULTS ARE CINEMAGOERS
Source: TGI GB December 2023
ESTIMATED AVERAGE CINEMA
INDUSTRY ADMISSIONS
127M
Per year, 2024
Source: 2024. DCM predictions
OUR ADMISSIONS SHARE
Source: CAA/comScore Q4 2023
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | Industry Revenue |
|---|---|---|
| 2022 | 117m | £112m |
| 2023 | 124m | £117m |
| 2024* | 127m | £125m |
Source: CAA/Comscore Admissions, DCM Revenues. *2024 DCM predictions.
2024 TOP 10 16-34 TVRS BLOCKBUSTER FILMS
| 1. Deadpool & Wolverine | 20 |
| 2. Joker: Folie à Deux | 19 |
| 3. Despicable Me 4 | 11 |
| 4. Inside Out 2 | 10 |
| 5. Dune: Part II | 10 |
| 6. Mufasa: The Lion King | 9 |
| 7. Sonic The Hedgehog 3 | 9 |
| 8. Furiosa | 9 |
| 9. Wicked | 8 |
| 10. Venom: The Last Dance | 7 |
DCM, April 2024. Based on industry TVR forecasts and comparative film profiles.
TOP 10 CATEGORIES - CINEMA SPENDERS
| 1. Entertainment & Leisure |
| 2. Motors |
| 3. Telecoms |
| 4. Travel & Transport |
| 5. Finance |
| 6. Government, Social, Political Organisation |
| 7. Food |
| 8. Cosmetics & Personal Care |
| 9. Drink |
| 10. Games & Consoles |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2023
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FOUR DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM