Cinema Advertising
Introduction
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing over 3,500 screens at over 500 sites for advertisers. DCM sells 81% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas and many independent cinemas.
Fast Facts
OUR AUDIENCE:
68% OF GB ADULTS ARE CINEMAGOERS
Source: TGI GB December 2025
AVERAGE TICKET PRICE
UK CINEMAS
£7.73
Source: CAA/Comscore, 2024
OUR ADMISSIONS SHARE
Source: CAA/comScore Q4 2024
OUR YEAR-ON-YEAR PERFORMANCE
| Year | Industry Admissions | Industry Revenue |
|---|---|---|
| 2022 | 117m | £112m |
| 2023 | 124m | £117m |
| 2024 | 126.5m | £118.5m |
| 2025* | 132.8m | £124.5m |
Source: CAA/Comscore admissions, Revenues from DCM. *2025 forecasts.
2024 TOP 10 16-34 TVRS BLOCKBUSTER FILMS
| 1. Deadpool & Wolverine | 21 |
| 2. Inside Out 2 | 19 |
| 3. Wicked | 19 |
| 4. Moana 2 | 15 |
| 5. Despicable Me 4 | 14 |
| 6. Dune: Part II | 10 |
| 7. It Ends With Us | 9 |
| 8. Gladiator II | 8 |
| 9. Paddington In Peru | 8 |
| 10. Beetlejuice Beetlejuice | 7 |
DCM, February 2025. Based on industry TVR actual and forecast data.
TOP 10 CATEGORIES - CINEMA SPENDERS
| 1. Entertainment & Leisure |
| 2. Automotive |
| 3. Telecoms |
| 4. Government, Social, Political Organisation |
| 5. Travel & Transport |
| 6. Finance |
| 7. Retail |
| 8. Food |
| 9. Cosmetics & Personal Care |
| 10. Drink |
Source: Nielsen AdIntel, Top 10 Cinema Category Spenders, Jan-Dec 2024
OUR PLAYLISTS
AVERAGE REEL LENGTH: 11 MINUTES
BRONZE SPOT
Rate Card: +15% on chosen buying route
SILVER SPOT
Rate Card: +30% on chosen buying route
GOLD SPOT
Rate Card: +60% on chosen buying route
PRODUCTION: FOUR DAYS AVERAGE LEAD TIME
/ £3,000 AVERAGE CONVERSION & DISTRIBUTION COST
95%
Of the copy in cinema is also shown on TV
85%
Of cinemagoers think it’s a different ad
Source: DCM