Planning
Buying routes
We’ve created targeted buying routes to help you engage with key genres, categories and our broad audiences throughout the year.
We'd like to show you why cinema is as essential for brands as it is for filmmakers.
Gold Spot
The last 60" commercial message after the trailers and before the main feature offers the most premium position available for brands.
Become an integral part of the cinema experience. The Gold Spot is the last 60” commercial message before the main feature and after the trailers. This 60” spot offers standout outside the main ad reel when the cinema audience is completely settled and engaged. The Gold Spot offers the perfect opportunity to be up close to the main event if your brand has an affiliation with the main event.
Package details:
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“Most valuable few seconds in cinema advertising” – Media Week
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100% of cinemagoers are seated when the Gold Spot begins
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60% premium on Ratecard CPT
SILVER SPOT
This 60" spot offers stand-out outside of the main ad reel when the cinema audience is completely settled, engaged and ready to be entertained.
Positioned after the DCM closing ident, and just before the start of the trailers, this 60” spot offers standout outside the main ad reel when the cinema audience is completely settled, engaged and ready for the unique cinema experience, offering increased brand association to the film content. The Silver Spot offers the perfect opportunity to be up close to the main event if your brand has an affiliation with the main feature.
Package details:
- A 60” showcase spot perfect for engaging, powerful content
- A proven premium environment
- 93% of the audience is seated when the Silver Spot begins
- 30% premium on Ratecard CPT
Bronze Spot
The final thing the audience watches before the DCM ident plays.
The Content Spot offers a premium fixed position at the very end of the main ad reel just before the closing DCM ident. It offers the perfect opportunity to achieve standout at the end of the brand ads in the playlist.
Package details:
- A 60” spot to showcase great content
- Perfect opportunity to be up close to the main event if your brand has an affiliation with the main feature
- 100% site coverage on the DCM estate
- 15% premium on Ratecard CPT
AUDIENCE GUARANTEE PACK (AGP)
Achieve maximum coverage across the cinema audience.
This is cinema’s most popular buying route. It allows you to take ownership of an entire media platform and is the broadest and most cost-effective way of reaching the whole cinema audience in any given campaign period. Offering the best opportunity to achieve mass reach, an AGP will hit 78% of the audience in a year.
Package details:
- Runs with a variety of films showing over your selected dates
- Can be bought on a national or regional basis
- There is an adult only AGP option
- 30" Ratecard CPT: £65
ABC1 ADULTS AGP
Target adults only with your campaign at the cinema.
The ABC1 Adults AGP allows you to hit an affluent, socially active populous. It excludes all family films to eliminate wastage and has an even gender split with an ABC1 and 16-34 skew. It is the broadest and most cost effective way of reaching the whole 16+ cinema audience in any given campaign period.
Package details:
- Runs with all films not featuring within the family screenings over selected dates
- Enables a more Adult focused creative message to be used, with the security of not being seen by a younger age group
- Can be bought on a national or regional basis
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30" Ratecard CPT: £75
PREMIUM AGP
Target even more upmarket audiences at the cinema.
The Premium AGP allows you to target highly engaged, upmarket and affluent audiences by buying an AGP that predominantly incorporates films that profile 68%+ ABC1. The hugely varied film slate enables us to cater for a huge range of audiences while the premium venues that we represent offer a unique environment in which to entertain this hard-to-reach audience.
Package details:
- Runs with a variety of films showing over selected dates
- Can be bought on a national or regional basis
- Offered subject to film availability over desired campaign period
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30" Ratecard CPT: £80
16-34 MEN/16-34 WOMEN AGP
More targeted demographic coverage across the cinema audience.
The 16-34 Men or 16-34 Women AGP allows you to target a highly engaged male or female audience by buying an AGP that predominantly incorporates films that profile 60%+ against your target audience. Utilising the diversity of our film slate to cater for a gender specific campaign, we use historical film data to create accurate demographic predictions for this pack.
Package details:
- Targets a highly engaged male or female audience
- Can be bought on a national or regional basis
- Offered subject to film availability over desired campaign period
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30" Ratecard CPT: £75
16-34 ADULTS AGP
Target young adults at the cinema.
The 16-34 Adults AGP allows you to hit the valuable 16-34 demographic at a competitive media rate. 91% of 16-34s are cinemagoers, they make up 44% of our total admissions. This pack comprises purely of films that profile 55%+ 16-34 year olds, delivering a hard-to-reach, young cinema audience.
Package details:
- Delivers a hard-to-reach, young cinema audience
- Runs with films showing over selected dates
- Can be bought on a national or regional basis
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30" Ratecard CPT: £75
ALCOHOL / GAMBLING AGP
Advertise your alcohol or gambling brand on the big screen.
The Alcohol/Gambling AGP allows you to be confident you are only advertising in films that profile over 75% 18+, with all films approved by the Cinema Advertising Association (CAA). As so many of our cinema sites also include bars, there are also opportunities for bar sponsorship and product sampling before and after the screenings.
Package details:
- Comic book / action hero type releases not included
- Can be bought on a national or regional basis
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30" Ratecard CPT: £75
HFSS AGP
Responsibly advertise your food or drink products on the big screen.
Regulations apply to the advertising of high fat, salt and sugar (HFSS) food and drink products in cinemas. It is an advertiser's responsibility to inform the Cinema Advertising Association (CAA) if the product or brand they wish to advertise is HFSS.
Package details:
- In the UK, an HFSS product may only be advertised with feature films achieving a national audience profile of no more than 25% under-16s
- The category of a film does not necessarily determine the profile of the audience it may attract. The CAA therefore uses independently gathered statistics to create predictive national audience profiles for forthcoming feature films
- 30" Ratecard CPT: £75
For more details, visit the CAA's website.
FAMILY PACK
Target families in the cinema.
The Family Pack allows an advertiser to have presence with all family releases over a given period and utilise the rare opportunity to hit a captive family when they’re all together. As family films are predominantly released across school holiday periods, admissions will be much more buoyant across these periods.
Package details:
- Family admissions are available on a national or regional basis
- Creative must be ‘U’ certification
- HFSS regulations apply
- All family films can also be bought as film packages
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30" Ratecard CPT: £36
FILM PACK
Choose which films you'd like to target for your cinema campaign.
Film packages allow you to select individual films that profile well against your target audience and engage cinemagoers, while gaining powerful brand association with the hype and excitement around an eagerly anticipated release. We have content which engages an audience almost impossible to reach through other media channels.
Package details:
- Booking a film pack is the only way to ensure exhibition with a specific film
- You can choose national or regional targeting
- Film packages offer estimated admissions Rate Card
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30" Ratecard CPT: £85/£106/£128
GEO-TARGETING
Choose cinema sites in a particular area to host your campaign.
We’re the only AV media that can effectively target by postcode at a national level. Using Cinemapper, DCM’s cinema proximity planning tool, you can run national campaigns with a local spin for every region, city, town or cinema across the UK, to target by both audience demographic and geography, to provide genuinely unique campaigns.
Package details:
- All DCM sites can be bought on an individual basis if required
- Pricing will be subject to location and size of venue
- Talk to us about mapping your locations to our sites
- Multiple end frame messaging directs consumers to their local store, dealership, location or franchise.
INDEPENDENTS
Target your audience at DCM’s Independent cinema sites.
This package only includes DCM’s Independent cinema portfolio, representing 18.7m admissions and 21% of UK cinemagoers.The venues are spectacular community hubs, often with private members clubs and bars, underpinned by diverse and immersive programming.
Package details:
- The core independent audience is older and more affluent than the average cinemagoer: 61% ABC1 and 53% over 45
- 22% of the core independent audience are heavy cinemagoers
- 27% of the core independent audience is based in London
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30" Ratecard CPT: £105
Contact our Sales Team for a more tailored experience or start our DCM Campaign Planner.