Cinema’s role as a MAXIMISER ensures that brands are getting the most out of their media mix when its included. From reach, to attention, to shared viewing and cultural power – cinema can help brands maximise the impact their campaigns have. This is particularly key at those times brands are starting something new – be that a product, campaign, or message.

This was the theme of the morning at our Upfronts Cinema Media Showcase hosted on 3 July at Odeon Luxe Leicester Square. We were joined by clients from L’Oreal, Sky, Hotpoint for a panel discussion hosted by Craft Media’s Jen Jones. New research conducted by DCM around cinema’s cultural power and its role for brands was also presented by Andrew Tenzer, co-founder of Burst Your Bubble.