About us

Introduction

Digital Cinema Media (DCM) has driven significant growth for the cinema medium over the last few years, resulting in record-breaking revenue performance and being named Commercial Team of the Year at the Campaign Media Awards in 2023. 

We’re determined to maintain this momentum and drive the industry forward beyond by connecting brands and people in the unique cinema environment. At a time when brands are faced with challenges around attention, safety and viewability, cinema’s offering has never been more powerful. DCM enables advertisers to engage with a captive audience, every one of whom has actively chosen to pay attention to the most premium content that shapes future cultural moments.

Our behaviours – Always be the B.E.S.T.

  • BRAVE

    We show courage in our actions and aren’t scared to push boundaries. We have the confidence to challenge people’s views and go above and beyond when promoting the cinema medium. We stand up for what we believe in and stand out from the crowd.

  • EXPERT

    We are experts in film and cinema and believe in the unique value it delivers. We understand cinema’s role in the media mix and industry trends. We are experts on our customers, their business challenges and how to help them achieve their business goals.

  • SPIRITED

    We are a passionate and diverse team that loves coming to work. Our collective spirit reflects our genuine warmth towards each other, our happiness to work together and the fun we have. Our energy is infectious and helps us positively engage customers.

  • THOUGHTFUL

    We make an effort to understand our audiences and to provide positive personal experiences. As a team, we work together in a collaborative manner and show consideration to one another. We aspire to have a positive impact on everything we do.

The
history

  • 1937

    Rank Screen Advertising was originally a division of the Rank Organisation – a British entertainment conglomerate founded by industrialist J. Arthur Rank in 1937.

  • 1996

    In 1996, British media company Carlton Communications purchased Rank Screen Advertising from The Rank Group and renamed the company as Carlton Screen Advertising.

  • 2008

    In July 2008, Cineworld and Odeon acquired the company as a 50-50 joint venture and changed its name to Digital Cinema Media.

  • 2012

    In September 2012, DCM became the first UK cinema advertising company, and one of the few companies across the world, to become a pioneering, fully digital operation.

In numbers

4.2m

advertising playlists scheduled

142

weekly trips to the cinema

50

red carpets walked per year

88

miles run around Regents Park weekly

32,000

kernels of popcorn consumed per year

72

birthday buffets eaten per year

Meet the team Careers