Launched in 2019, Cazoo is pioneering the shift to online car buying in the UK, selling thousands of cars per month across the country as consumers embrace the ability to buy used cars entirely online.
Cazoo has already achieved significant national brand awareness since launching and the aim of the latest campaign was to continue building the brand into a household name, reinforce value and quality perceptions, and celebrate the convenience of the online buying process.
Plan
Cazoo wanted to invest in cinema for the first time to test the effectiveness of advertising in cinema’s premium environment. Alongside the existing AV plan, cinema was able to add cost-effective incremental cover for its target younger audience too.
Alongside existing media presence on TV, BVOD, social, online, print and radio, Cazoo bought an ABC1 Adults AGP running in reel across a range of films that included The Matrix: Resurrections, The King’s Man, Licorice Pizza, Belfast and Nightmare Alley.
