| Advertiser | NatWest |
|---|---|
| Buying route | Adult AGP |
| Audience | Blockbusters, Adults |
| Sector | Financial |
| Target Audience | 25-54 Adults |
| Package | Silver Spots (Ocean’s 8, Mission: Impossible – Fallout and First Man) & Adult AGP |
| Media Agency | Zenith |
| Creative Agency | Recipe & DCM |
| Duration | 40” Silver + 30” |
Background
NatWest wanted to raise awareness of the threats posed by a rapidly changing digital world and how their range of safety and security features help protect its customers and their money.
Idea
NatWest was looking for a media partner to help the bank bring to life this key message in an entertaining and engaging way. Working with DCM Studios, three films across 2018 were identified as perfect fits for the campaign’s themes of safety and security – Ocean’s 8, Mission: Impossible – Fallout and First Man.