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| Author | Mia Blakeney |
The Super Bowl is one of the biggest sporting events of the year. It’s estimated that 110 million people watched this year’s event across 190 countries, in which the Kansas City Chiefs faced off against the San Francisco 49ers.
The event isn’t just about the sport. The famous Halftime Show features performances from some of the world’s biggest musical artists, this year headlined by Usher. The commercials played at the Super Bowl have become a cultural event, with a 30-second ad spot costing $7 million. And, of course, audiences are treated to a first look at trailers for some of the most highly anticipated blockbusters of the year.
Here are all the film trailers played in the Super Bowl ad breaks, which are set to be some of the biggest cultural moments in cinema, and all the information advertisers need to know about them:
Kung Fu Panda 4
Release Date: 28 March
Est. Industry Admissions: 1.8m
2024 is a big year for animation and family films, including the Dreamworks Animation’s fourth film featuring Po the panda (Jack Black). In this instalment, Po must find and train a new Dragon Warrior, whilst encountering a wicked and smart new villain, Chameleon (Viola Davis), who conjures villains from the past.
Monkey Man
Release Date: 5 April
Est. Industry Admissions: 272k
Monkey Man is Dev Patel’s (Slumdog Millionaire, The Best Exotic Marigold Hotel) directorial debut. He also plays the lead, an anonymous young man who unleashes a campaign of vengeance against the corrupt leaders who murdered his mother and continue to systemically victimize the poor and powerless. The film was reportedly financed by Netflix, but Jordan Peele (Get Out, Nope) saw the film and thought it demanded a cinema release, striking a deal between Universal and Netflix to bring the film to theatres.
The Fall Guy
Release Date: 2 May
Est. Industry Admissions: 1.8m
16-34 TVRs: 7
16-24 TVRs: 7
Romantic comedies have been having a great run in cinemas over the past couple of years, and The Fall Guy is set to continue this positive trajectory for the genre. Ryan Gosling (Barbie, La La Land) stars as an ex-stuntman who is drafted back into service when the star of a mega-budget studio movie, which is being directed by his ex, played by Emily Blunt (Oppenheimer, Mary Poppins Returns), goes missing.
Kingdom of the Planet of the Apes
Release Date: 10 May
Est. Industry Admissions: 2m
16-24 TVRs: 8
Set many years after the conclusion of 2017's War for the Planet of the Apes, Kingdom of the Planet of the Apes follows a young ape who goes on a journey that will lead him to question everything he's been taught about the past, and make choices that will define a future for apes and humans alike.
IF
Release Date: 17 May
Est. Industry Admissions: 1.2m
Described as ‘a Pixar movie come to life’, IF tells the story of a young girl who goes through a difficult experience begins to see everyone's imaginary friends who have been left behind as their real-life friends have grown up. Directed and starring John Krasinski, the cast also includes many big Hollywood names, including Ryan Reynolds, Steve Carell, Phoebe Waller-Bridge and Matt Damon to name just a few.
Inside Out 2
Release Date: 14 June
Est. Industry Admissions: 5m
16-34 TVRs: 10
16-24 TVRs: 11
HP+CH TVRs: 13
Inside Out is arguably one of the most-loved Pixar films ever released, with many fittingly feeling strong emotional ties to the story. The sequel follows Riley as she enters her teenage years, navigating new challenges and introducing new emotions to stir things up. This film is sure to be a hit amongst not just families, but a wide range of audiences who enjoyed the first film.
A Quiet Place: Day One
Release Date: 28 June
Est. Industry Admissions: 1.3m
16-34 TVRs: 7
16-24 TVRs: 8
A Quiet Place: Day One, tells the origin story of the world of the first two films in the franchise. Lupita Nyong’o (Black Panther, Us) stars as the lead, Sam, who encounters the alien invasion that first plummets the earth into silence. She must find a way to survive and navigate the utter pandemonium of society's initial collapse.
Despicable Me 4
Release Date: 12 July
Est. Industry Admissions: 5.6m
16-34 TVRs: 11
HP+CH TVRs: 16
Illumination Entertainment is back with another instalment of it’s most successful, and most recognisable, film franchise, bringing the banana-coloured minions with them. This time there’s a new member of the family, as Gru (Steve Carell) and his wife Lucy (Kristen Wiig) welcome a baby boy, Gru Jr. Although a splitting image of this father, the younger Gru is intent on tormenting the older Gru and causing chaos.
Twisters
Release Date: 19 July
Est. Industry Admissions: 1.2m
Twisters is an update to the 1966 film Twister, directed by Lee Isaac Chung (Minari). A group of storm chasers set out to do what they do best (chase twisters), but get caught up in a storm far more dangerous than they bargained for, risking their lives all for the trill of it.
Deadpool & Wolverine
Release Date: 8 November
Est. Industry Admissions: 3.4m
16-34 TVRs: 16
16-24 TVRs: 19
The title of the new Deadpool movie is revealed alongside the new trailer: Deadpool & Wolverine. Ryan Reynolds and Huge Jackman star as their respected anti/superheroes, to potentially change the entire history of the Marvel Cinematic Universe.
Wicked
Release Date: 28 November
Est. Industry Admissions: 4m
16-34 TVRs: 8
16-24 TVRs: 8
Fans of the hit Broadway musical have been waiting a long time for the first trailer for Wicked to be revealed, and the time has finally come. Musical theatre royalty Cynthia Erivo and pop princess Ariana Grande star as Elphaba and Glinda, in a cautionary tale about love, friendship and trust, which reveals that there are always two sides to every story.
Contact your DCM rep to get involved with these blockbuster films!