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| Author | Zoe Aresti |
Mobile phone operator Three, along with LG, has launched a horror style short film to promote LG’s flagship G4 phone.
The new ad, which is shaped as a parody review film, is inspired byThe Blair Witch Project and sees the star of Three’s latest campaign, Jackson, venture into the woods with his best friend Steve, and take on unexpected and spooky surprises in the dead of night equipped only with a brand new LG G4 smartphone.
The ad sees Three and LG taking a new slant on promoting a smartphone, opting to demonstrate the handset’s key features in extreme but entertaining circumstances. Jackson and Steve test the GPS on the way to their campsite, its camera capabilities in the woods, and the bright LCD screen when camping in their tent, all the while being spooked by seriously strange happenings.
Director Matthijs van Heijningen, who has impressive horror credentials having directed the feature length horror flick The Thing, has created the film for Three in association with LG. Alongside his big screen hits, the Danish film-maker has also created a number of other brand campaigns for the likes of Peugeot and Nike.
The Three film is being shown in cinemas and can be seen in all its glory on the big screen ahead of releases such as Trainwreck this weekend. Get ready to be seriously spooked.