| Date | |
|---|---|
| Author | Zoe Aresti |
Cinema advertising is constantly evolving, with the industry continually looking at innovative ways to connect brands and people in the unique cinema environment. Now a fully digital platform, the medium is cheaper, faster and more flexible, and the opportunities for advertisers to engage our early-adopting, socially savvy cinemagoing audience are endless.
The big screen is also the best place to tell the greatest stories. That's why Digital Cinema Media (DCM) has arranged 'An Introduction to Cinema' - a half day event for the media industry, designed to educate and inspire thought around the engaging opportunities digital cinema advertising offers. 2015 is set to be a huge year for the medium as a whole, with a stellar line-up blockbusters. Admissions are expected to cross the 170m mark this year, revenues are hitting double digit growth and, for the first time in 13 years, we've opened up the most prestigious advertising position in cinema, the Gold Spot.
This is a must-attend event for anyone interested in channelling the power of cinema to tell their brand stories through the most entertaining, emotionally engaging and immersive medium to an entirely focused audience.
Agenda:
- Why cinema?
- How to plan and buy cinema
- Beyond the Spot
- Live brief session
- 2015/16 film update
Sign up today and spread the work to any colleagues interested in learning more about the cinema medium.