An Introduction To Cinema 2012

Digital Cinema Media’s recent 'Introduction to Cinema' event brought new starters at media agencies and the next generation of media talent up to speed on all aspects of the cinema industry, from the cinema buying marketplace to the highly targeted audiences and creative solutions it can deliver.

The course is a free training event held twice a year in April and November. Three training sessions of its kind have taken place to date and the last event in April hosted 90 attendees from agencies such as Carat, Mediacom, Zenith, PHD, Maxus, Leo Burnet and Mindshare.

As well as interactive and engaging presentations on the cinema marketplace, buying routes and film, attendees also took part in mixed workshops where prizes were awarded for the best solutions to a live brief set by the DCM team.

Gary Cook, Senior TV Planner/Buyer at Mediacom contacted DCM after the event to say “17 new Mediacom starters attended DCM’s ‘Introduction to Cinema’ event and found it really informative and fun. The events are a great way of getting cinema more front of mind for our new starters and for buyers who currently don’t push for cinema to be put on plans as it really showcased all the exciting new developments and creative solutions available for brands.”

Simon Rees, Managing Director of DCM has a keen interest in inspiring and nurturing new talent in the media and advertising industry, “Cinema is the most powerful and engaging medium available to an advertiser yet its place on media plans can vary dramatically. At Digital Cinema Media we are dedicated to proving cinemas worth and gaining a place on every advertiser’s media plan and our unique training course was born from a determination to educate and inspire the decision makers of tomorrow.”

After the event we also received fantastic feedback from some of the attendees via twitter and Facebook:

Thanks @DCM_cinema_news for a great talk this morning! Loved the 3D wayfarers... and of course the all of the information! Matt Hinton @Matt_Hinton16d

Thank you @AnastasiaTakis &@DCM_cinema_news for an insightful & thoroughly enjoyable introduction to cinema advertising Jack Davidson @JackDavidson536d

@DCM_cinema_news it was fantastic!! Thanks for all the great info as well as the trailers!! PD @PaulDimmock6d

Would like to thank@DCM_cinema_news for the interesting insight, great hospitality and prizes! A great year for cinema ahead. Derek @ineligiblederek7d

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