| Date | |
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| Author | DCM |
| Categories | cinema showcaseEventsNews |
DCM has launched Christmas at Picturehouse Supporting Barnardo’s; a unique partnership to raise awareness and funds for the UK’S largest children’s charity. The activity was orchestrated by media agency John Ayling & Associates (JAA) and Digital Cinema Media (DCM)
The multi-platform cinema activity incorporates on-screen, online and social media as well as in-house press and OOH. The solus partnership will culminate with Christmas screenings ranging from a broadcast of The Nutcracker live at the Royal Opera House to showings of traditional classics such as White Christmas.
The partnership with Picturehouse enables Barnardo’s to offer a greater depth of content, explaining how the charity helps the most vulnerable children in our society, generally, and specifically around Christmas by utilising the various touch points across the Picturehouse estate.
It crucially gives cinema-goers the opportunity to donate in a pertinent and emotive environment, via point of purchase, on site Barnardo’s fundraisers or on-screen text response.
Gerry Anyanwu, Group Head at DCM said: “We worked together with JAA on a bespoke solution for Barnardo’s. The partnership offers a unique opportunity to leverage the creative work across all Picturehouse touchpoints in an environment where the audience is highly receptive.”
Lindsay Gormley, Assistant Director of Marketing at Barnardo’s said: “Christmas at Picturehouse allows us to connect with donors at Christmas time. The ability to engage cinema-goers with detailed content about our work and projects makes this activity a vital part of our overall campaign. The TV campaign which is airing at the same time raises awareness and continues to be an effective medium but we wanted to incorporate a more personal and tailored piece of activity.”
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