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| Author | Zoe Aresti |
Comparethemarket.com has given its meerkat toys a heroic edge in its tie up with Warner Bros. Pictures’ Batman v Superman: Dawn of Justice movie.
Two limited edition Meerkat toys inspired by Batman and Superman will be available to customers who buy insurance or switch energy with comparethemarket.com before 30 June.
The promotion includes a bumper two-for-one cinema deal, with the offer available on Tuesdays or Wednesdays for a whole 12 months.
The new toy offer will be led by a new 60-second advert showing Aleksandr and Sergei hit by car problems on a trip to the cinema.
Mark Vile, marketing director at comparethemarket.com, said: “Since launching Meerkat Movies in March last year, we have reached over a million members, helping people to enjoy the magic of the movies for less.
"We’re passionate about rewarding loyalty and believe our new partnership with Warner Bros. Pictures gives us the opportunity to build on our already successful rewards programme by introducing our most heroic offer yet, fusing Meerkat Movies with customers’ previous love of the character toys."
The creative builds upon the company’s previous campaigns, which have included cameos from Arnold Schwarzenegger and Nicole Kidman.
Batman vs Superman: Dawn of Justice opens in cinemas nationwide on 25 March.
This article first appeared on Brand Republic.