On Thursday 26 September, Digital Cinema rounded up eight media independent agencies to participate in the ultimate film quiz ‘Battle Of The Independents’.
The eight contenders, John Ayling Associates, Total Media, Arena Media, Havas, AMS, Media Campaign, Walker Media and the7stars, arrived at the Jet Lag Bar on Cleveland Street ready for battle. Armed with a pen in one hand and a drink in the other, teams’ film knowledge was put to the test over seven challenging rounds.
The event saw some fantastically friendly inter-agency rivalry, which only grew as the evening went on. Attendees’ competitive spirit was in full force as teams racked their brains to remember which Hollywood actress had been married nine times, whether the voice clip they were hearing was Alan Partridge or an old boss and how Kate Beckinsale had managed to transform from a young, gothic teenager into a glamorous actress.
All the agencies put up a good fight but there was only room for one winner. The victors of the evening were from Walker Media, who won themselves a trip to Picturehouse, including food and drink, as well as a screentime campaign courtesy of DCM.
The success of the evening teamed with some great feedback promises to see the quiz return next year as an annual event. Contenders will be given the chance to reclaim their honour and we expect to see other agencies rising to the challenge.