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| Author | Zoe Aresti |
Cinema is back in a big way. Since reopening on 17 May, key films have smashed all expectations at the box office, while audience numbers have bounced back quickly to pre-pandemic levels.
Fast & Furious 9 became the first Hollywood movie to surpass $500m in global ticket sales post-Covid, while Black Widow hit cinemas last week and delivered the biggest box office opening in the pandemic era. People still love to watch new content on the big screen!
Looking forward to the coming months, there is still a stellar film slate ahead, with plenty of opportunities for brands to maximise the power of cinema to reach the 16-34, family and ABC1 audiences.
Here are just some of the highlights in July, August and September. Don’t miss your chance to get involved.
The Suicide Squad
Target audience: 16-34 Adults
Director: James Gunn
Cast: Margot Robbie, Viola Davis, Idris Elba, John Cena, Taika Waititi, Sylvester Stallone
Release date: 30 July
Est. DCM admissions: 1.2m
In this new adventure supervillains Harley Quinn, Bloodsport, Peacemaker and a collection of nutty cons at Belle Reve prison join the super-secret, super-shady Task Force X as they are dropped off at the remote, enemy-infused island of Corto Maltese. It should be an exciting, irreverent treat and ideal for brands looking to reach 16-34 men this summer.
Jungle Cruise
Target audience: 16-34 Adults
Director: Jaume Collet-Serra
Cast: Simi Liu, Dwayne Johnson, Emily Blunt, Jesse Plemons
Release date: 30 July 2021
Est. DCM admissions: 1m
Inspired by the famous Disneyland theme park ride, Disney's Jungle Cruise is an adventure-filled, rollicking thrill-ride down the Amazon with wisecracking skipper Frank Wolff and intrepid researcher Dr. Lily Houghton.
Free Guy
Target audience: 16-34 Adults
Director: Shawn Levy
Cast: Ryan Reynolds, Taika Waititi, Jodie Comer
Release date: 13 August
Est. DCM admissions: 350k
A bank teller discovers that he's actually an NPC (non-playable character) inside a brutal, open world video game.
Shang Chi And The Legend Of The Ten Rings
Target audience: 16-34 Men
Director: Destin Daniel Cretton
Cast: Simi Liu, Awkwafina, Tony Leung, Michelle Yeoh, Fala Chen
Release date: 3 September
Est. DCM admissions: 1.5m
It’s been a while since we’ve had a Marvel film on the big screen but after Black Widow in July, the next one is in fewer than two months later in September and focusses on Shang-Chi, who is drawn into the clandestine Ten Rings organization and is forced to confront the past he thought he left behind. Marvel have had huge success launching new characters on the big screen and the success of WandaVision and Falcon And The Winter Soldier on Disney+ have shown that the public still can’t get enough of the Marvel Cinematic Universe.
Venom: Let There Be Carnage
Target audience: 16-34 Men
Director: Andy Serkis
Cast: Tom Hardy, Michelle Williams, Woody Harrelson, Naomie Harris
Release date: 15 September
Est. DCM admissions: 1.2m
Tom Hardy had a ton of fun in Venom, so it’s no surprise that he’s returned for this sequel, which is directed by Andy Serkis. Set over a year after the events of the first film, Eddie Brock struggles to adjust to life as the host of the alien symbiote Venom, who gives him super-human abilities to act as a lethal vigilante. Brock attempts to reignite his career by interviewing serial killer Cletus Kasady, who also becomes the host of a symbiote and escapes prison after a botched execution. 16-34 men loved Venom. They’ll love Venom: Let There Be Carnage too.
The DCM team is capturing its excitement at cinema’s return in a video series over on our YouTube channel – check out what they’ve been saying and let us know your thoughts!
To browse all of these movies and more, visit the Film Section of our website or contact your DCM rep for more information.