| Date | |
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| Author | DCM |
| Categories | Exhibitor FocusNewsNewcomers |
DCM has partnered with Sony Digital Cinema and The Comedy Store in a world-first collaboration to bring stand-up to the big screen in a comedy club format to be sponsored by WKD.
This initiative sees DCM secure its first distribution deal for alternative content to be broadcast in cinemas nationwide that will allow comedy fans to enjoy iconic performances in their home town from one of the world’s best-loved comedy brands. “The Comedy Store: Raw & Uncut” kicks off on 22 February and will broadcast four full length, uncensored shows as live from the iconic comedy venue on Friday nights.
DCM’s move into alternative content provides new sponsorship possibilities for advertisers, with WKD, the RTD brand, newly signed up as the official promotional partner for The Comedy Store: Raw & Uncut. The brand association was negotiated through Mediacom and WKD will be supporting the partnership through promotional activity including social media competitions to win tickets to showings in local cinemas.
Recorded and produced by 7Oddsocks for Sony, DCM will distribute the feature-length Comedy Store: Raw & Uncut shows in 150 cinemas across the UK. The attraction of cinema as a social activity will offer groups of friends an alternative night out and a new way to enjoy headline acts from the international comedy circuit including Comedy Store favourite Ian Stone (UK), rapper turned comedian Doc Brown (UK), Chortle Comedy Award winner Jarred Christmas (New Zealand) and Louis Ramey (USA).
“DCM is exploring ways of making the cinema experience even richer for advertisers by offering alternative content,” says DCM’s Commercial Director Joe Evea. “The immersive cinema environment and social setting for groups of friends is an ideal way to recreate the live stand-up comedy experience via the big screen.”
“The Comedy Store is one of the world’s most famous comedy brands and our association with the cinema comedy screenings is an ideal opportunity to reach WKD’s target audience,” adds Debs Carter, Marketing Director at WKD. “A night of laughs in the company of friends and WKD is a great way to communicate our brand values in a fun and light-hearted way.”
For more information on The Comedy Store: Raw & Uncut line-up and other alternative content opportunities from DCM please contact Jeremy Kolesar at Jeremy.Kolesar@dcm.co.uk