| Date | |
|---|---|
| Author | Tom Linay |
Easter is always a time for big films and this year we have one that is set to be one of the very biggest in No Time To Die, Daniel Craig’s final outing as 007. While Bond is set to be the biggest film of the year, there’s plenty of other films around at the time, particularly if you’re looking to reach the valuable Main Shopper With Children audience. Family ticket sales peak during school holidays and on average, across the last three years, nearly half of all family tickets were sold in April, July, August or December. It’s also a great opportunity to take advantage of the unique dual-viewing moment. Recent research commissioned by Sky found that co-viewing an ad with your family enhances content engagement by 38% and ad recall by 18%.
Bond isn’t the only British icon on the big screen this Easter either, as Peter Rabbit returns in Peter Rabbit 2. In 2018, Peter Rabbit fever took hold of the UK cinemagoing audience as it smashed expectations, helping drive the first week of the Easter holidays to the third biggest weekly admissions total of the year. It finished its run with 5m admissions on the DCM estate, that’s more than both Paddington and Paddington 2. In this sequel, James Corden returns to voice Peter who, with Thomas McGregor and Bea away on their honeymoon, has run away from home. While on his travels, he befriends a rabbit who is an old friend of Peter's father, and he finds himself drawn into another life that he never even knew about. The release is timed at exactly the same time as the first film and Rose Byrne and Domhnall Gleeson return as Thomas and Bea. The voice cast once again includes Margot Robbie (Flopsy), Daisy Ridley (Cotton-Tail) and Elizabeth Debicki (Mopsy) and it’s all set to be one of the biggest films of the year, family or otherwise.
Download the Peter Rabbit 2 film slide here.
Also looking to reach the family audience is Trolls: World Tour, which is the sequel to the smash hit musical animation from 2016, which delivered over 3m admissions on the DCM estate. After the events of the first film, Poppy (Anna Kendrick) and Branch (Justin Timberlake) discover that they are but one of six different Troll tribes scattered over six different lands, each devoted to a different form of music: Pop, Funk, Classical, Techno, Country and Rock. Their world is about to get a lot bigger, and a whole lot louder, as member of hard-rock royalty, Queen Barb (Rachel Bloom), aided by her father King Thrash (Ozzy Osbourne), wants to destroy all other kinds of music to let rock reign supreme. You can see where this one goes but it’s going to be a ton of musical-themed fun.
Download the Trolls: World Tour film slide here.
Mulan is one of the best loved Disney stories of the 1990s and the new live-action version, rather than looking like a replica of the animation, looks like a lavish action epic in its own right. Likely to play more strongly with 16-34 women, rather than families, this should prove hugely popular with any fans of the 1998 animation and hits cinemas on 27 March.
Download the Mulan film slide here.
Finally, another much loved British story gets a big screen adaptation in The Secret Garden. Uber-producer David Heyman (Paddington 1 & 2, Harry Potter, Once Upon A Time In Hollywood) brings Frances Hodgson Burnett’s novel to a new audience and the classy British cast includes Colin Firth and Julie Walters.
Download the The Secret Garden film slide here.
As you can tell, it’s the most packed Easter period for quite some time, and while Bond is set to be the biggest, there’s plenty for all audiences and the cinema as always, provides a unique environment for all films to shine.