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| Author | DCM |
For the first time in almost five years, James Bond returns to cinemas in April 2020 in No Time To Die. Reportedly Daniel Craig’s last outing as the iconic secret agent, he’s joined by Rami Malek, fresh from his Oscar win in Bohemian Rhapsody, as the villain in what is certain to be the biggest film of 2020 and, like Skyfall and SPECTRE, one of the biggest films of all-time.
While the audience for No Time To Die is undoubtedly going to be huge, it’s also an extremely attractive audience to brands, with James Bond fans likely to be light TV viewers, who over-index for BVOD and YouTube channels. As a consequence, No Time To Die will help add impact to the AV schedule and engage an audience fully with your brand messaging.
We’re forecasting almost 11m industry admissions for No Time To Die, which equates to 27 ABC1 adult TVRs and 32 ABC1 men TVRs. Figures which can stand toe-to-toe with any television special in 2020. It’s also a great fit for brands looking to reach savvy, early-adopting tech enthusiasts, with Bond fans 33% more likely to be intending to buy a new phone in the next 12 months, and 24% more likely to be intending to buy a laptop or notebook in the next 12 months.
No Time To Die offers brands the biggest AV opportunity of 2020, and for a special film, we have a special ad reel, with the following premium spots available to book:
- 2 x 60” Gold Spots
- 2 x 60“ Silver Spots
- 1 x 60” Bronze Spots
James Bond has captivated audiences and brands alike for over 50 years and as Skyfall and SPECTRE have proved, his appeal is stronger than ever. Booking begins six months ahead of release on 007 October and it’s not to be missed.
No Time To Die Trading Terms
- Super Blockbuster - £120 CPT
- All bookings must run for full run of film
- All bookings must run fully national
- 2 x 60” Gold Spots
- 2 x 60” Silver Spots
- 1 x 60” Bronze Spot
- 8 Minutes of Film Packs (NO AGP)
- Booking opens six months ahead of release
Audience Fast Facts:
- 70% light commercial TV viewers
- ix. 113 light ITV viewers
- ix. 111 Light Channel 4 viewers
- 35% watched BVOD in last 4 weeks