Box Office: Family films score a Home run

    Date
    Author Zoe Aresti

The Weekend Round-up 

Home opened in the top spot with an impressive £6m, which includes a hefty £2.6m in previews. The Friday to Sunday total of £3.4m is the fifth highest opening for any film this year and with the school holidays starting next week, there should be a lot more to come.

The Divergent Series: Insurgent opened in second place with £2.9m, which includes £385k from Thursday previews. The first Divergent opened with £1.8m, almost a year ago, and although Insurgent is the first to be released in 3D, the series has seen clear improvement. Hopefully it will continue to perform strongly during the Easter holidays.

For the first time in three weeks, The Second Best Exotic Marigold Hotel failed to top the box office, falling to third with £671k. That’s a drop of 53% and the all-star ensemble has now grossed £13.4m.

Focus eased 39% to £490k in fourth and now has a cume of £6.5m. That puts it above Will Smith’s last big film, After Earth (£6.2m), which was made with a much higher budget.

The Gunman was a new entry in fifth with £406k. 

Overall, the box office was up a chunky 89% from last weekend and an almost as impressive 78% from the same weekend last year, when the biggest films were The Grand Budapest Hotel, Need For Speed, The Lego Movie and 300: Rise Of An Empire.

Next Weekend

Cinderella is in cinemas on Friday and if its US performance is anything to go (see below) by is all set to be the big family film this Easter. 

The SpongeBob Movie: Sponge Out Of Water has also been a big hit in the US but it looks like it may find success harder to come by in the UK. It previewed in the UK on Saturday and Sunday and banked a solid £679k.

Two of US comedy’s biggest names, Will Ferrell and Kevin Hart join forces in Get Hard.

Much-delayed fantasy, Seventh Son, starring Julianne Moore and Jeff Bridges finally reaches UK cinemas.

The Buzz

John Wick is in cinemas on 10 April and Keanu Reeves is back on top form, delivering a lean, thrilling action film. Also out on the same day is Helen Mirren in Woman In Gold, which Screen Daily called ‘a classy real-life story’.

Across The Pond

The Divergent Series: Insurgent opened in the top spot with $54m, which is almost identical to the first Divergent’s $54.6m start last year. The audience was 60% female. Cinderella dropped to second, falling 49% to $34.5m and has now grossed a strong $122m. A long way back in third was Run All Night with $5.1m, for a cume of $19.7m. The Gunman was a miss in fourth with $5m and Kingsman: The Secret Service completed the top five, falling 26% to $4.6m for an impressive cume of $114.6m.

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