| Date | |
|---|---|
| Author | Mia Blakeney |
Box Office Round-up
Colleen Hoover’s novel adaptation It Ends With Us opened and took the top spot this week with £4.5m. This is the fifth biggest ‘romantic drama’ opening in the last decade, reminding us of this genre’s popularity, surpassing The Fault In Our Stars (£3.4m), Little Women (£3.6m) and A Star Is Born (£3.8m), and placing only behind Fifty Shades Freed (£6.1m) and La La Land (£6.5m). In the PostTrak exit poll, the audience awarded the title 4 stars and an 83% Total Positive score, with the scores increasing to 88% among male audiences under 25.
After holding the top spot for two weeks, Deadpool & Wolverine moved to second place with £4m, which is down 49% from last weekend. This sequel has now crossed the £40m mark; surpassing Dune: Part II (£39.6m) to place as the second biggest release of the year, behind only Inside Out 2 (£54.1m). With a total cume of £42.9m, Marvel Studios' latest release has also overtaken the lifetime total of Deadpool (£38.1m), becoming the biggest title of the Deadpool franchise.
Despicable Me 4 moved to the third spot with £1.5m, dropping 40% in its fifth weekend of release. With £35.5m to date, Illumination's sixth film in the franchise is the fourth biggest title of 2024, tracking only 10% behind Dune: Part II (£39.6m).
Trap is the second-highest new opener but took the fourth spot this week with £1.1m. M. Night Shyamalan’s latest opening is ahead of his last release Knock At The Cabin (2023) (£986k) and Old (2021) (£867k), but behind Glass (2019) (£3.4m) and Split (2017) (£2.5m). PostTrak audience gave it a 3-star rating and a 76% Total Positive score, with the highest scores of 83% coming from female audiences under 25.
Twisters took the fifth spot, seeing a -48% drop and adding £619k in its fourth weekend. This action-adventure starring Glenn Powell & Daisy Edgar-Jones is the fifteenth release of 2024 to cross the £12m milestone so far.
Inside Out 2 was no.6, with £618k and has the lowest drop of the Top 10 at only -35%. After nine weeks of release, Pixar’s sequel has now crossed the £54m milestone and surpassed Frozen 2 (£53.7m) to become the fifth-highest animated release of all time (The Super Mario Bros. Movie is currently the fourth biggest with £54.9m.)
Taking the 7th spot is new release Eli Roth’s video-game adaptation Borderlands as the third new opener of the weekend with £584k, and will chart at No.5 in the official chart with £843k including its Thursday previews. Harold And The Purple Crayon is at no.8 with £215k, dropping 51% from its opening weekend and grossing a total of £1.4m. Longlegs is at no.9 with £212k, dropping by 63% in its fifth weekend and grossing a total of £7.5m so far. Closing the chart this week is Sony’s re-release of Sam Raimi’s Spider-Man 2, at no.10 with £208k – and compared to its original release, it opened with £8.7m back in 2004 and went on to gross £26.5m.
The overall box office is down only -2% from last weekend, and up +1% on the equivalent weekend in 2023 when Barbie remained at No.1 in its fourth weekend with £4.4m, followed by Oppenheimer at No.2 with £3.1m. Year-to-date, 2024 is now running 15% behind the same period in 2023.
Next Weekend
Alien: Romulus: while scavenging the deep ends of a derelict space station, a group of young space colonizers come face to face with the most terrifying life form in the universe.
The Buzz
The long-awaited big screen adaptation of Wicked is coming and the anticipation is high. The stage show has been a huge hit in the UK, running in London’s West End since 2006 and seen by over 12 million people across 6,500+ performances. Director Jon M. Chu (Crazy Rich Asians) is coming off musical adaptation In The Heights which showcased his pedigree for creating thrilling musical moments. With a leading cast of Grande and Erivo, the film is bringing together one the world’s best popstars and a Tony-award winning musical theatre performer and multi-Oscar nominee. Wicked will be one of the best ways for brands to reach an affluent, young-skewing female audience – forecasted to deliver 15 ABC1 Women and 12 16-34 Women TVRs and is perfectly timed to help maximise reach and cut through for festive campaigns.
Across The Pond
On its third weekend, Deadpool & Wolverine topped the box office once again, adding $54m, taking its total to $494.3m. New release It Ends With Us took the second spot this week in the US, opening with $50m, with $24.2m of that in its opening night. Twisters dropped to the third spot but continues its success in North America, adding $15m, which takes its total to $222.2m. Borderlands opened with $8.8m, while Despicable Me 4 added another $8m, taking its total to $330m, rounding out the top 5.