| Date | |
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| Author | DCM |
| Categories | Impacts StoryInfographicNews |
Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros romantic comedy Valentine's Day as it delivered 761,713 cinema impacts in its first weekend.
Valentine's Day took £3.7m this weekend as cinemagoers celebrated the annual love fest of Valentine's Day, according to figures from Digital Cinema Media, with Bravissimo taking the opportunity to launch a cinema campaign, planned and bought by Media Vision and created by DigForFire.
In addition to targeting people celebrating Valentine's Day, Peugeot ran ads, created by Euro RSCG and bought by OMD UK, against all of the top five films.
James Cameron's 3D success Avatar was seen by the second highest number of people this weekend with 676,909 impacts, bringing its total impacts since launch to 15.7million. Universal's werewolf movie The Wolfman was the third most watched film in its first weekend with 483,234 impacts.