| Date | |
|---|---|
| Author | DCM |
In Campaign’s 2020 Year Ahead forecast piece, Hannah Gething, Head of Cinema, OMD UK discusses why the big screen isn’t losing its power anytime soon.
Touching on the fantastic film slates of 2019 and 2020, the investment in technology across the DCM estate and the “wide range of targeting and partnership options”, Gething writes “cinema is a great environment for advertisers. The unique power of the darkened room, no second-screen distractions, no remote control changing channel, pitch-perfect Dolby Atmos sound and flawless 4K projection becoming the norm.”
Read the full piece as part of Campaign’s Year Ahead for media here.