| Date | |
|---|---|
| Author | DCM |
| Categories | cinema |
Harvey Nichols’ anti-Christmas campaign was awarded a Grand Prix in the prestigious Film and Titanium categories last Saturday night, marking a highly successful Cannes for UK agencies. The ad campaign, ‘Sorry I Spent It on Myself’, was developed by adam&eveDDB London, also responsible for the John Lewis Christmas campaigns.
Talking to The Guardian, Chief Executive of adam&eveDDB James Murphy, said: “This year has seen a resurgence of UK creativity in Cannes and we are really proud to be leading the charge.”
Another Grand Prix was awarded in the Film Category for Jean Claude van Damme’s ‘epic splits’ for Volvo Trucks, created by Forsman & Bodenfors from Gothenburg Sweden, who also won Independent Agency of the year, thanks to the phenomenal success of the campaign across multiple categories. In the campaign, action star van Damme appears to do the splits suspended between two trucks travelling on the road, accompanied by an emotive Enya soundtrack. It’s already notched up more than 70m views along with a raft of spoofs.
To check out some of the fantastic work awarded at Cannes, visit the links below:
Film Lions Grand Prix http://winners.canneslions.com/2014/film/index.cfm?award=1
Gold http://winners.canneslions.com/2014/film/index.cfm?award=2
FilmCraft Lions Gold http://winners.canneslions.com/2014/craft_film/index.cfm?award=2
Titanium and Integrated Lions http://winners.canneslions.com/2014/integrated/