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| Author | DCM |
| Categories | Uncategorized |
Comic Relief, Action for Children and Women’s Aid are the latest charities tapping into the ABC1-dominated cinema audience with tailored campaigns.
With Red Nose Day this Friday 13 March, Digital Cinema Media, the market leader in cinema advertising, has teamed up with Comic Relief to launch a week-long campaign appealing to the public to “Do Something Funny for Money”.
The ad, which is running at 2013 DCM screens, shows a brave student waxing his leg, while his friend shaves off half his hair and beard.
It comes ahead of new campaigns from Women’s Aid, due to break on April 6, and Action for Children, which tied up with DCM to offer free cinema tickets in exchange of downloading a voucher from the charity’s website.
Martin Bowley, managing director at DCM, says: “Cinema is the quality advertising medium providing a great platform for engaging content - perfect for charity advertisers looking to build deeper relationships with consumers.”
Cancer Research, Amnesty International and Royal Blind have also used cinema advertising in recent months to boost donations and raise awareness of their work.