Christmas Comes Early

    Date
    Author Zoe Aresti

December is always one of the busiest months of the year for cinema, and this year is looking no different. The month starts with a sequel to one of the biggest family films of recent years but it’s on the 18th that things get really exciting with three terrific films for differing audiences. One of Hollywood’s greatest filmmakers takes on a stone-cold classic musical, which is forecast to deliver 11 ABC1 women TVRs, a genius sci-fi world-builder takes on a revered sci-fi novel, while an all-time comedy legend returns.

Peter Rabbit 2
Target audience: Family
Peter Rabbit was a huge hit in 2018, delivering 5m admissions on the DCM estate. In this sequel, Bea and Thomas (Byrne and Gleeson) are now married and living with Peter and his rabbit family. Bored of life in the garden, Peter goes to the big city, where he ends up creating chaos for the whole family.
Release date: 11 December (previews 5/6 December)
Est. DCM admissions: 2.9m
Available premium spots: GOLD, SILVER AND BRONZE

West Side Story
Target audience: ABC1 Women
Steven Spielberg has mastered every genre but he’s yet to take on a musical, until this Christmas when he adapts one of the greatest musicals of all-time. For the uninitiated, West Side Story explores forbidden love and the rivalry between the Jets and the Sharks, two teenage street gangs of different ethnic backgrounds. You’d bank on Spielberg pulling it off.
Release date: 18 December
Est. DCM admissions: 2.5m
HFSS approved
Available premium spots: GOLD, SILVER AND BRONZE

Dune
Target audience: ABC1 Men
With Arrival and Blade Runner 2049, Denis Villeneuve proved himself a master of sci-fi. For his latest project he’s taking on Frank Herbert’s classic sci-fi about the son of a noble family entrusted with the protection of the most valuable asset and most vital element in the galaxy. The cast list is insane and big screen spectacle is unlikely to get much bigger in 2020.
Release date: 18 December
Est. DCM admissions: 1m
HFSS approved
Available premium spots: GOLD, SILVER AND BRONZE

Coming 2 America
Target audience: ABC1 Adults
Eddie Murphy is experiencing a renaissance and he re-teams with Dolemite director Craig Brewer for this sequel to his late-80s classic. In this new story Akeem learns he has a long-lost son in the United States and must return to America to meet the unlikely heir to the throne of Zamunda.
Release date: 18 December
Est. DCM admissions: 702k
HFSS approved
Available premium spots: GOLD, SILVER AND BRONZE